In the situation given that a physician is accepting Wild tickets from a pharmeceutical rep it isn't really said if the physician is using the reps drugs. To me I do not see this as unethical, being a sales rep you are not just selling a product but you are also selling yourself. Give the physician these tickets to me seems like there is really no huge difference between this deal and one you would see in a super market. The owner of the market may be giving away prizes to get the customers in the store. Just because the physician accepting Wild tickets is on a larger scale the rep and market owner have the same intentions.
Physician are seeing pharmeceutical reps on regular bases, all selling in some standpoint the same drug. The rep has to do something to make themselves stand out above the rest of the reps the physician is seeing.
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